top of page
Rude X Brand logo - Black_edited.png
VERT Energy

A concept energy drink built from the ground up — from brand identity and product design to AI-generated advertising and motion.

VERT is a fictional energy drink brand created by Rude X as a showcase of an end-to-end AI creative workflow for consumer products.

​

Built around the world of extreme sports, the campaign puts VERT in the heart of Singapore's skateboarding scene, combining high-energy visual storytelling with a bold, aggressive brand language.

Year:

2026

Scope:

AI Motion Campaign. 9:16 Hyper-Motion Teaser · 16:9 Commercial.

Workflow:

GPT Image 2 + Seedance 2 + Premiere Pro

Timeline:

1.5 Weeks

THE CAMPAIGN
Two motion creatives were developed for different platforms and viewing experiences:

HYPER-MOTION TEASER
9:16 · SOCIAL
A fast-paced vertical creative built for social feeds, designed around movement, impact and product energy.

COMMERCIAL TRAILER
16:9 · SOCIAL / BROADCAST
A cinematic commercial designed to bring the VERT brand into a larger-format advertising experience.

VERT Energy product shot.
VERT Energy Brand Kit
Campaign poster male skater
Campaign Poster female skater

THE WORKFLOW
The campaign started with the brand itself.

Rude X developed the VERT identity and complete brand kit — logo system, typography, colour palette, product packaging and visual language — before moving into the advertising itself.

From there, product photography, campaign posters and supporting visual assets were developed using generative workflows and refined through Photoshop.
 
The environments were then built — including location imagery inspired by Singapore's urban landscape — before the campaign was brought into motion.
 
Using these visual ingredients as the foundation, advanced prompt engineering and Seedance 2 were used to generate individual shots and motion sequences. These were then shaped into a cohesive commercial through editing, compositing and post-production in Adobe Premiere Pro.
 
THE RESULT
From a blank page to a fully realised consumer brand and advertising campaign — identity, product, environments, campaign imagery and motion.
Concept. Brand. Product. Campaign. Motion.
 
All built by Rude X.

More Projects.
Got an idea?

Tell us what you're thinking. The stranger, the better.

Go
bottom of page