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RUDE X Pte Ltd. 22 New Industrial Road, The Primax, 07-13, Singapore 536208
Lume
A CONCEPT BEAUTY & FRAGRANCE BRAND
A complete beauty brand imagined from the ground up — from identity and product design to cinematic advertising and AI-generated UGC.
LUME is a fictional fragrance and beauty brand created by Rude X as a showcase of an end-to-end AI creative workflow for the luxury consumer space.
Built around the idea of “Scented by Nature. Elevated by Light.”, LUME combines delicate botanical elements, refined typography and warm metallic details to create a world that feels natural, feminine and quietly luxurious.
The collection includes fragrance, radiance cream and lipstick, developed as a cohesive product family rather than standalone products.
Year:
2026
Scope:
9:16 Hyper-Motion · 16:9 Commercial · 9:16 AI UGC
Workflow:
Gemini Omni + GPT Image 2 + Seedance 2 + Capcut Pro
Timeline:
2 Weeks
THE CAMPAIGN
LUME was taken beyond static brand imagery and developed into a series of motion creatives designed for different forms of digital storytelling.
HYPER-MOTION TEASER
9:16 · SOCIAL
A fast-paced vertical creative designed to translate LUME's visual identity into motion — combining product, texture, light and movement.
COMMERCIAL ADS
16:9 · SOCIAL/DIGITAL
Cinematic product advertising designed to make LUME feel like an established beauty brand, with a focus on atmosphere, composition, product detail and luxury beauty aesthetics.
AI UGC
SOCIAL
Realistic AI-generated user-generated content designed to bring the products into more natural, creator-led environments — demonstrating how the same brand system can extend beyond polished campaign imagery.
THE WORKFLOW
The campaign started with the brand itself.
Rude X developed the complete LUME identity, including the primary logo, monogram, icon system, typography, colour palette, textures, finishes and visual language.
The product range was then developed around the identity — including the fragrance bottle, radiance cream and lipstick — creating a consistent packaging system across the collection.
Using GPT Image 2 and Gemini Omni, product imagery, campaign compositions and supporting visual assets were developed and refined into a cohesive luxury beauty world.
The brand was then brought into motion.
With the visual system established, Seedance 2 was used to generate cinematic product sequences, movement and campaign footage. These elements were shaped into hyper-motion pieces, commercial advertising and realistic AI UGC, with final editing and assembly completed in CapCut Pro.
The result is a complete creative pipeline that moves from brand concept → identity → product → campaign → motion → social content.
THE RESULT
A fully realised beauty brand built without a traditional production pipeline.
From the first logo sketch to a complete product range and multiple forms of advertising, LUME demonstrates how AI can be integrated across the entire creative process — not simply to generate images, but to build and extend a brand world.
Concept. Identity. Product. Campaign. Motion. UGC.
All built by Rude X.
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